Should you get a trademark?

According to the USPTO, “A trademark can be any word, phrase, symbol, design, or a combination of these things that identifies your goods or services”. A good trademark is how customers can readily recognize you in the marketplace and distinguish you from your competition.

“A trademark:

• Identifies the source of your goods or services.
• Provides legal protection for your brand.
• Helps you guard against counterfeiting and fraud.”

Patents are used to protect inventions and trademarks are used in effectively marketing them. If you are looking to protect a novel product to exclude others from making, using, offering for sale, or selling the invention in the United States or “importing” the invention into the United States you should be seeking patent protection. A Patent, once issued, grants the right to exclude others from making, using, offering for sale, selling or importing the invention. Please see the information we have provided on patents on our website www.innoventivepatent.com or on www.USPTO.gov

Trademarks are very important if you want your product or service to be recognized in commerce. Those shopping for your goods should be able to associate their previous favorable experience with your product on the shelf. If your product is novel and gets a Patent, you may look to also get a unique trademark that reflects the quality of your product and differentiates it.

Your Trademark should be:

• Distinctive & unique. A mark that entails a device, label, signature, name, brand, letter, word, a combination of color, or integration of the above attributes.
• Easy to recognize, spell, and speak so that the consumers can acknowledge it in quick fashion.
• It should be memorable. Not be too lengthy or so complicated to be easily forgotten.
• Not be descriptive of the product.

If getting a Trademark seems of interest we are happy to provide you with references to seasoned Trademark Attorneys we know and have dealt with in the past, or you may choose one that suits your liking.

Feel free to visit our website at: www.innoventivepatent.com